Alessandra Mastroeni - Belladonna - Hotel & Restaurant Brand Identity

Belladonna
Hotel & Restaurant

The Belladonna is a historic restaurant and hotel located on the slopes of Mount Etna. The family has been running the business for over 40 years, becoming over time an institution within the hinterland. Now the new generation of the family is ready to renew its activity starting from the brand identity.

What we do

We started the rebranding process by asking the family and some customers to describe Belladonna with simple keywords that we then analyzed and enclosed in 5 different groups. Thanks to this first analysis we managed to better understand which elements and emotions we have to transmit with the new identity. The old brand represents one of the typical flowers of the area and was a gift donated by a local artist. The Belladonna flower is a symbol well recognized by customers and we did not want to abandon it. We have designed a new version of the flower, more minimal and elegant, suitable for digital media and easily reproducible.

Project in collaboration with The Wave Studio.