My Light Meal
My Light Meal is a company that produces replacement meals to be integrated into a 7, 14 or 28 day feeding schedule. We took care of the project at 360°, from the brand identity and packaging to the design of the UI/UX.
The challenge we set ourselves at the beginning of the project was to detach ourselves from the classic and boring diets, which often cause stress and frustration. We wanted to create a system that engages the user and makes the whole process look like it's a game. Colors and shapes come together to give life to a dynamic and varied visual system.
Project in collaboration with The Wave Studio.
Project in collaboration with The Wave Studio.
My Light Meal offers through its boxes 4 daily meals to be divided throughout the day at certain times. For the creation of the brand we started from this key information, combining in a single sign the concept of the meal, represented by the concave shape of a bowl generated by a dynamic text, and through an upper semicircle that completes the circular shape of a clock and represent also the handle of a picnic basket.
The brand is also designed to be totally dynamic, within the packaging and in the communication it is re-proposed by changing the naming at the base with that of the product and inserting the typical shapes of a clock that indicates what time to eat the meal.
My Light Meal
Agency: The Wave Studio
Team: Simone Guccio, Mattia Zingale, Arturo Spatino, Alessandra Mastroeni
Agency: The Wave Studio
Team: Simone Guccio, Mattia Zingale, Arturo Spatino, Alessandra Mastroeni
